At Quality Keys Inmobiliarios we know that our clients are looking for more than just a property: a unique lifestyle and opportunities that transcend time. That’s why we want to share with you the most relevant keys to the evolution of the real estate market in Marbella and the Costa del Sol, extracted from our most recent 2025 report.
The Golden Triangle: Marbella, Benahavís and Estepona
Known as the ‘Golden Triangle’, this enclave has established itself as an international benchmark for those seeking unparalleled luxury, quality of life and solid investment opportunities. At Quality Keys Real Estate, we not only understand these trends, but we can help you tap into the full potential of this dynamic market.
Why is Marbella an ultra-luxury destination?
- Market transformation: Marbella has positioned itself as an ultra-luxury destination, with trend-setting building qualities and architectural designs.
- Privacy and nature: It is increasingly popular for year-round living, thanks to its combination of luxury, privacy and a privileged natural environment.
Real Estate Market Trends in 2025
Growth and prices
- Sales: Although 2023 recorded a slight drop in sales (-20.31%) after an exceptional year in 2022, the market remained strong. In the first half of 2024, Marbella led the growth with a 13.92% increase in sales.
- Price increases: Prices in Marbella rose by 18.6% in 2023, consolidating its position as one of the most exclusive destinations. In 2024, they reached an average of 4,229 €/m².
International demand
- Buyer profile: More than 30% of purchases in the province of Malaga come from foreigners, led by the British, Dutch and Polish. In addition, emerging markets such as the Czech Republic and North America are gaining ground.
- Digital nomads: The rise of teleworking has fuelled an influx of young buyers looking for modern, sustainable properties.
Infrastructure and Sustainable Development
Marbella’s growth is supported by important infrastructural developments:
- Connectivity: Malaga airport connects with 158 destinations in 35 countries. The new direct route to New York reinforces its strategic position.
- Plan General de Ordenación Municipal (PGOM): Initially approved in 2024, this plan promises to regularise housing and improve urban development, attracting more investment.
- Sustainable spaces: Projects such as the extension of the coastal path and new green areas raise the quality of life.
What are buyers looking for?
- Sustainable properties: Designs with energy efficiency certifications such as BREEAM or Passiv Haus.
- Luxury gated communities: Premium services such as 24-hour security, spas and coworking are increasingly in demand.
- Branded residences: Iconic projects such as Epic Marbella by Fendi Casa or Karl Lagerfeld Villas stand out for their exclusivity and design.
Quality Keys: Your Partner in the Luxury Market
At Quality Keys Inmobiliarios, our commitment is to offer you a personalised and professional service that adapts to your dreams and needs. If you are looking to invest or find your ideal home in Marbella or on the Costa del Sol, now is the time.
📊 With a booming market, exclusive properties and an unrivalled lifestyle, Marbella is the perfect choice for discerning investors.
📢 Contact us today! Find out how we can help you find the property of your dreams and make the most of the opportunities Marbella has to offer.
